Halloween weekend is one of the biggest weekend in Drai's Las Vegas Nightclub & Beachclub every year. The theme for 2017 was Drai's Horror Story, a haunted-carnival theme. It was a five-night Halloween celebration that featured full-concert performances by today’s biggest artists, including DJ Crooked, Trey Songz, Future, Lil Wayne, and Rae Sremmurd.

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This is the ad-mat design/style that I did for Drai's Horror Story Halloween Weekend 2017 with a horror carnival look. The final artwork was used to brand and promote the event through different types of advertisement materials and was used to decorate the Nightclub venue with wrapped elevators, posters, screens, interior props and stage props. It was featured on billboard advertisement around Las Vegas and Los Angeles.

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Credits:

Dustin Drai  |  VP of Marketing & Entertainment
Turchese Pantani  |  Marketing Manager

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King Nitollama  |  Graphic Designer

Jesus Ochoa | Graphic Designer
Mike Everts  |  Videographer

Chris Cooley | Digital Coordinator